Aidma Marketing Communications

Basic Information

Stock Code: 9466
Industry: Information and Communications
Category Detail: Professional Services for Businesses
Prefecture: Toyama Prefecture
Establishment Year: April 1979
Listing Year: March 2016
Official Website: https://www.e-aidma.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Carenet, CM-C, MIC, PR TIMES, Omura Paper, CL Holdings, Hito Communications Holdings, Clip, Vector, Aidma Holdings, East Sowar, Breach, Last One Mile

Overview

Aidma Marketing Communications is a promotional support company in the information and communications industry, established in 1979, and has built a solid position in the industry with promotional support services based on POS data analysis.

Current Situation

In recent years, the company has centered its operations on POS data analysis, providing comprehensive promotional support services. For fiscal 2023, consolidated sales were approximately 5 billion yen, showing stable growth. Based in Toyama Prefecture, it mainly expands services in the Tokyo metropolitan area. Competitors include Vector and Carenet, with challenges in expanding market share and differentiation in the promotional support field. Technologically, it is advancing sophisticated data analysis and AI utilization to maximize promotional effectiveness. For sustainability, it promotes digital shifts in the industry and contributes to the local Toyama Prefecture community. Movements in the capital market, such as off-exchange block sales, are noteworthy. Looking ahead, it aims to expand into new customer industries and develop new services as strategic goals. Expectations are high for growth through DX promotion in the promotional industry, and in the medium to long term, it aims to diversify marketing support.

Trivia

Interesting Facts

Has achieved nationwide expansion based in Toyama Prefecture since its founding.
Provides comprehensive promotional support centered on POS data analysis.
Highly regarded in the industry for locally rooted marketing.
Unique services integrating sales promotion and advertising production.
Responds promptly to advancements in digital marketing.
Deploys numerous proprietary brand tools among competitors.
Customer listening skills honed over many years as a strength.
Continuously engages in community collaboration activities.
Actively holds seminars for new customer acquisition.
Established reputation in the industry as a promotional support specialist.
Regularly holds marketing training for employees.
Creates results through multifaceted sales data analysis.
Specializes in advertising production considering social issues.
Numerous promotional projects in collaboration with Toyama Prefecture companies.
Capable of handling from analog to digital domains across a wide range.

Hidden Connections

Has capital and business alliance with competitor Aidma Holdings.
Strengthens promotional support in collaboration with Toyama Prefecture's regional industry promotion.
Enhanced analysis through technology sharing with related company Clip.
Expanded network through joint projects with advertising agencies.
Deeply involved in local government tourism promotion campaigns.
Long-term cooperative relationship in sales support services for manufacturing clients.
Increasing cases of strengthened digital promotions in collaboration with mail-order operators.
Has track record of contracts from multiple major advertising agencies.

Future Outlook

Growth Drivers

Expansion of the digital marketing market
Increasing data utilization in corporate promotional activities
Growing demand for regionally attuned services
Advances and promotion of AI analysis technology
Acceleration of promotional DX for SMEs
Strengthened response to diversifying customer needs
Market development through new service creation
Spread of sustainable advertising methods
Growth of online promotional channels
Expansion of multi-channel promotional support domestically and internationally
Strengthened co-creation models with client companies
Improved trust through enhanced data security

Strategic Goals

Capture over 30% market share in promotional support
Establish proprietary analysis services utilizing AI technology
Establish regionally rooted marketing model
Standardize and promote green marketing initiatives
Achieve 2 billion yen in new business sales
Complete establishment of sales bases in major cities nationwide
Expand digital advertising production services
Maintain customer satisfaction above 90%
Build data integration platform within the industry
Achieve sustainable talent development and work style reforms

Business Segments

Marketing Support Services

Overview

Provides comprehensive support for corporate promotional and sales activities through data analysis and planning.

Competitiveness

Precise promotional effect analysis through POS data integration

Customers

Retailers
Food manufacturers
Home appliance manufacturers
Cosmetics manufacturers
Distributors
Advertising agencies
Logistics companies
Food service industry
Manufacturers
IT companies

Products

Promotional planning support
POS data analysis tools
Advertising production support
Sales support services
Market research and analysis
Campaign planning
Digital marketing support
Data management platform
Content production services
Promotion operations

Advertising and Content Production

Overview

Offers a wide range of production services from various advertising videos to digital content.

Competitiveness

Expertise in maximizing advertising effectiveness across multiple media

Customers

Advertising agencies
TV stations
Online media
Corporate marketing departments
Event planning companies
Local governments
EC operators
Retailers
Restaurant chains
Manufacturers

Products

TV CM production
Web video production
SNS advertising content
Brand strategy support
Event promotions
Content distribution
Digital advertising planning
Production contracting services
Marketing automation support
Video editing services

Data Management and Analysis

Overview

Achieves visualization of promotional effects through aggregation and analysis of large-scale data.

Competitiveness

Strong technical capabilities and track record in data processing

Customers

Retailers
Distributors
Manufacturers
Logistics companies
Financial institutions
EC site operators
Advertising agencies
IT companies
Restaurants
Public organizations

Products

POS data aggregation system
Customer analysis tools
Promotional effect measurement reports
Real-time data monitoring
AI analysis services
Big data utilization solutions
Marketing automation
Cross-channel analysis
Segment targeting
Reporting services

Sales Outsourcing

Overview

Provides outsourcing services for sales activities through customer visits and telemarketing.

Competitiveness

Effective proposal capabilities backed by extensive sales experience

Customers

Manufacturers
Distributors
Retailers
Medical equipment manufacturers
IT-related companies
Food manufacturers
Consumer goods manufacturers
Telecommunications
Chemical manufacturers
Automotive-related

Products

Field sales support
Telemarketing
Customer management systems
Sales material creation
Sales know-how provision
Sales training
Sales data analysis
Sales process optimization
Lead generation
Sales management support

Market Research

Overview

Supports corporate strategies with market research services using various methods.

Competitiveness

Diverse research methods and extensive track record

Customers

Consumer goods manufacturers
Retailers
Advertising agencies
Manufacturers
IT companies
Local governments
Financial institutions
Educational institutions
Media
Restaurant chains

Products

Quantitative research
Qualitative research
Brand research
Customer satisfaction surveys
Market trend analysis
Competitor research
Advertising effect measurement
Online surveys
Store surveys
Interviews

Promotional Tool Planning and Production

Overview

Supports strengthening of promotional capabilities through planning and production of store-specific promotional tools.

Competitiveness

Flexible planning that responds to on-site promotional needs

Customers

Retailers
Food manufacturers
Manufacturers
Advertising agencies
Event companies
Distributors
Restaurant chains
Mail-order operators
EC operators
Local governments

Products

Poster and flyer production
In-store POP production
Catalog production
Novelty planning
Sales promotion goods
Event materials
Package design
DM production
Digital signage planning
Promotion planning

Digital Marketing Support

Overview

Provides multifaceted support for customer acquisition and promotional activities in the digital domain.

Competitiveness

Extensive know-how in digital initiatives and analysis technology

Customers

Retailers
Food manufacturers
IT companies
Telecommunications
Media companies
Advertising agencies
EC operators
Financial institutions
Manufacturers
Restaurant chains

Products

SNS advertising operations
Content marketing
SEO measures
Online advertising planning
Email marketing
Access analysis
Marketing automation
Retargeting ads
Video ad planning
Data-driven marketing

Event Planning and Management

Overview

Strengthens customer touchpoints through planning and management of diverse events.

Competitiveness

Highly evaluated for both planning and operational capabilities

Customers

Manufacturers
Retailers
Advertising agencies
Local governments
Cultural facilities
Distributors
Food service
Media
Educational institutions
IT companies

Products

Promotional event planning
Trade show management
Seminar planning
PR events
Campaign management
Business meeting planning
Experience events
Live streaming support
Online event management
Event marketing

Promotional Effect Measurement and Evaluation

Overview

Scientifically measures the effects of promotional initiatives and proposes improvements.

Competitiveness

Specialized analysis technology and data integration capabilities

Customers

Advertising agencies
Manufacturers
Retailers
Distributors
IT companies
Restaurant chains
Manufacturers
Financial institutions
Media
Local governments

Products

Promotional ROI analysis
Effect measurement reports
Purchasing behavior analysis
Quantitative advertising effect evaluation
Customer loyalty surveys
Campaign evaluation
Cross-channel analysis
Data visualization
Initiative improvement proposals
Dashboard creation

Sales Support System Development

Overview

Provides system design and development aimed at improving sales activity efficiency.

Competitiveness

Superior system development with excellent usability

Customers

Manufacturers
Distributors
Retailers
IT companies
Financial institutions
Advertising companies
Logistics companies
Food service
Medical institutions
Educational institutions

Products

Sales support apps
CRM system integration
Sales data management
Customer history management
Scheduling tools
Sales activity analysis
Mobile compatibility
Project management systems
Lead management
Sales performance analysis

Brand Strategy Support

Overview

Supports strengthening corporate brand power from a strategic perspective.

Competitiveness

Comprehensive support based on market understanding

Customers

Consumer goods manufacturers
Retailers
Service industry
Food manufacturers
Beauty-related
IT companies
Advertising agencies
Restaurant chains
Manufacturers
Financial institutions

Products

Brand value evaluation
Brand building support
Brand communication
Market penetration strategy
Logo and CI development
Brand guideline creation
Customer engagement
Brand monitoring
Competitor brand analysis
Campaign planning

Training Services

Overview

Provides corporate training in sales and marketing-related education.

Competitiveness

Curriculum design directly linked to practical work

Customers

Corporate HR departments
Sales departments
Marketing departments
Retailers
Manufacturers
Service industry
Distributors
IT companies
Educational institutions
Local governments

Products

Sales training
Marketing courses
Data utilization training
Leadership training
Customer service improvement training
Sales promotion training
Team building
e-Learning content
Communication training
Digital skills courses

Competitive Advantage

Strengths

Strength in POS data analysis
Comprehensive promotional support system
Regionally attuned customer service
High-quality advertising production capabilities
Extensive industry experience
Diverse service lineup
Strong customer base
Data-driven marketing
Specialized sales support
Proven marketing consulting track record
Digital initiative know-how
Accurate market analysis
Flexible service provision
Advanced data integration technology
Strengthened ties with industry associations

Competitive Advantages

Visualization of promotional effects through POS data integration
Rapid proposal capabilities utilizing trend information
Comprehensive promotional support service framework
Customer-centric services leveraging regional bases
Customer behavior prediction using AI analysis
Seamless handling from advertising production to planning
Integrated service design combining marketing and sales support
High trust from industry-specific know-how
Extensive digital advertising production experience
Customizable analysis tool provision
Quick reflection of market trends and feedback
Initiative improvement proposals based on effect measurement
Robust customer support system
Flexible project handling capabilities
Broad対応 from SMEs to large enterprises

Threats

Price competition from competitors' DX initiatives
Risk of promotional budget cuts by client companies
Difficulty keeping pace with rapid technological innovation
Constraints from strengthened personal information protection regulations
Market saturation from increasing new entrants
Enhanced service integration by major advertising agencies
Corporate spending restraint due to economic downturn
Rapid changes in digital marketing environment
Business disruptions from natural disasters and external factors
Challenges in securing talent due to labor shortages
Service outage risks from system failures
Limitations on overseas market expansion

Innovations

2024: Introduction of POS Data AI Analysis System

Overview: Released a real-time POS data analysis system utilizing AI.
Impact: Enables immediate grasp of promotional effects

2023: Advanced Promotional Dashboard

Overview: Renewed the promotional effect visualization dashboard for client companies.
Impact: Improved user satisfaction and increased usage frequency

2022: Digital Automation of Video Advertising Production

Overview: Developed and introduced an AI-supported tool for video advertising production.
Impact: Succeeded in shortening production time and reducing costs

2021: Launch of Sales Support Cloud Service

Overview: Launched a cloud platform for sales support.
Impact: Contributes to sales efficiency and information sharing

2020: Introduction of Marketing Automation

Overview: Introduced a proprietary marketing automation tool.
Impact: Efficiency in customer touchpoints and strengthened lead management

Sustainability

Promotion of regional contribution activities in Toyama Prefecture
Measures to reduce environmental impact in sales visits
Resource conservation through paperless operations
Establishment of advertising production guidelines considering social responsibility
SDGs awareness activities at industry events
Improvement of work environment and promotion of work-life balance
Strengthened data security for personal information protection
Eco-promotion proposals in collaboration with client companies
CO2 reduction through online meetings
Employee environmental awareness training