Yrglm

Basic Information

Stock Code
3690
Industry
Information and Communications Industry
Category Detail
Advertising
Prefecture
Osaka Prefecture
Establishment Year
June 2001
Listing Year
September 2014
Official Website
https://www.yrglm.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, CARTA HOLDINGS, MK System, Oro, UserLocal, NeoMarketing, Giftee, Speee, AnyMind Group, Genie, Macbee Planet, WTOKYO, Uremaru Net Ad Society Group

Overview

Yrglm is a marketing DX support company in the information and communications industry, founded in 2001, holding a high market share within the industry for ad effect measurement tools and EC site construction support.

Current Situation

Yrglm recorded consolidated net sales of approximately 3 billion yen and ordinary income of approximately 360 million yen in the fiscal year ending September 2021, establishing a stable revenue base. Centering on ad effect measurement and marketing platforms, it offers EC site construction and ad operation support services, securing a solid position in the market. Its flagship products, 'AD EBiS' and the open-source EC site construction software 'EC-CUBE', receive high evaluations and have a broad customer base from SMEs to large enterprises. It expands its business areas through collaboration with subsidiaries and strengthens services aligned with the social trend of DX promotion. Fulfilling social responsibilities, it has acquired Privacy Mark certification to ensure safe service provision. Moving forward, it will focus on developing cloud tools for ad agencies and customer experience enhancement platforms, aiming for growth in the digital marketing field. It continues to strengthen its management foundation and invest in technological innovation, differentiating itself from competitors while anticipating sustainable growth.

Trivia

Interesting Facts

  • Founder Susumu Iwata started the company while in university
  • Pioneered early internet ad effectiveness measurement tool market in Japan
  • Open-source EC construction software 'EC-CUBE' holds top domestic share
  • Achieved No. 1 in Japan for net ad effectiveness measurement tools in August 2007
  • Active overseas expansion including Vietnam through subsidiaries
  • Company name 'Yrglm' derives from a meaningless string
  • Focuses on information protection with Privacy Mark certification
  • Streamlines operations with proprietary ad operation report auto-generation tool
  • Realizes wide-area customer response with dual Tokyo-Osaka headquarters
  • Ranked in Deloitte Touche Tohmatsu Fast500
  • Grew by shifting from travel content business in early days
  • Strengthened expertise by making EC-CUBE business a subsidiary
  • Early focus on DX support for ad agencies
  • Expansion strategy for domestic and international services leveraging subsidiaries
  • Lean organization with over 180 consolidated employees

Hidden Connections

  • Deep contribution to Japan's EC market infrastructure through EC-CUBE development
  • Mutual collaboration with user companies of ad DX support tools via subsidiaries
  • Accelerated utilization of local IT talent through Vietnam subsidiary establishment
  • President Susumu Iwata is an unconventional executive with restaurant business management experience
  • Financial industry regulatory compliance possible due to Privacy Mark acquisition
  • Contributed to digital ad development by achieving No. 1 in ad effectiveness measurement market
  • Expanded market base by promoting collaboration with SME EC operators using EC-CUBE
  • Ad agency cloud tool 'Adrepo' widely supported in the industry

Future Outlook

Growth Drivers

  • Increasing social demand for marketing DX
  • Ongoing growth and penetration rate improvement in EC market
  • Demand for business efficiency from cloud service utilization expansion
  • High-growth trend in smartphone and SNS ads
  • Product sophistication through advancements in AI and data analysis technology
  • Revenue growth from ad agency DX promotion support
  • Ad effectiveness measurement technology advancement and niche market development
  • Service strengthening corresponding to enhanced privacy protection
  • Development of new BtoB services and diversification strategy
  • Strengthened business deployment in domestic and international markets
  • Synergy creation through subsidiary integration
  • Enhanced corporate value through sustainable social contribution activities

Strategic Goals

  • Maintain top domestic share in ad effectiveness measurement services
  • Expand EC-related business revenue to over 40% of total sales
  • Launch multiple new services utilizing AI technology
  • Strengthen privacy and security management system
  • Promote overseas expansion of DX support tools
  • Expand customer experience enhancement platform
  • Establish sustainable social contribution businesses
  • Further improve workforce diversity and work-life balance
  • Build management system incorporating sustainability metrics
  • Achieve over 30% revenue ratio from new businesses

Business Segments

Ad Effectiveness Measurement Service

Overview
Provides digital ad effectiveness measurement and analysis to support maximization of ad ROI.
Competitiveness
In-house developed high-precision, multifunctional data analysis platform.
Customers
  • Ad agencies
  • Marketing departments
  • EC operators
  • Digital ad operation companies
  • Publishers
Products
  • AD EBiS
  • EBiS
  • AD EBiS Smart

EC Site Construction and Support Service

Overview
Provides open-source EC platform and customization support.
Competitiveness
OSS platform with high customizability and strong domestic support.
Customers
  • SME EC operators
  • Corporate customers
  • EC platform operators
  • Web production companies
Products
  • EC-CUBE
  • EC-CUBE Plus

Cloud Tools for Ad Agencies

Overview
Cloud services that promote efficiency in ad operations and project management.
Competitiveness
Platform with industry-specific features and superior usability.
Customers
  • Ad agencies
  • Media planners
  • Sales representatives
Products
  • Adrepo
  • Adknowledge
  • Adhoop

Customer Experience Enhancement Support Service

Overview
Provides customer experience enhancement platform specialized in the EC domain.
Competitiveness
Support for optimal customer service measures based on customer data utilization.
Customers
  • EC retailers
  • Brand operators
  • Marketing personnel
Products
  • eZCX

Competitive Advantage

Strengths

  • High market share in Japan's marketing effectiveness measurement market
  • In-house development of diverse ad operation support tools
  • Strong presence in OSS for EC site construction
  • Reliability from listing on Tokyo Stock Exchange Growth Market
  • Broad business expansion leveraging numerous subsidiaries
  • High technological capabilities and marketing expertise
  • Reliability from Privacy Mark certification
  • Dual-headquarters system for wide-area expansion in Tokyo and Osaka
  • Long-term customer base and stable revenue structure
  • Continuous expansion of ad DX support services
  • Support for web analysis and SNS marketing
  • Differentiation through proprietary platforms
  • Early deployment of cloud integration tools ahead of competitors
  • Benefits from growth in Japan's domestic EC market
  • Consistency from long-term management by founder

Competitive Advantages

  • Deploys top-class domestic online ad effectiveness measurement tools, maintaining high market share
  • Establishes strong brand through development and provision of open-source EC construction platform 'EC-CUBE'
  • Promotes business efficiency through integrated provision of cloud tool suite for ad agencies
  • Strengthens customer response in both Tokyo and Osaka regions via dual-headquarters base expansion
  • Enhances customer trust through information management system with Privacy Mark acquisition
  • Comprehensive support for marketing DX with business aligned to trends
  • Strengthens sales and development through business synergies utilizing abundant subsidiaries
  • Achieves visualization of ad effectiveness with in-house tools featuring diverse data analysis functions
  • High-customizability service provision tailored to customer needs
  • Differentiation from competitors through cloud services specialized for ad agency operations
  • Enables continuous technology investment and new service development with stable financial base
  • Improves customer convenience through unified provision of EC site construction and marketing support
  • Diverse product lineup addressing wide-ranging market needs
  • Product suite fusing advanced data analysis technology and online ad expertise
  • High customer satisfaction from close-knit support system

Threats

  • Intensifying price competition from other domestic information and communications industry competitors
  • Risk of sales fluctuations due to economic swings in the ad market
  • Rapid advancement of ad effectiveness measurement technology and AI-related technologies
  • Increased operational costs from strengthened personal information protection regulations
  • Pressure from entry of major foreign ad tech firms into overseas markets
  • Risk from changes in specifications of digital ad platforms
  • Risk of product obsolescence due to shifts in market needs
  • Risk of reputational damage from cyber attacks or data leaks
  • Emergence of innovative services from new startups
  • Increasing burden of complying with global technology regulations
  • Difficulty in differentiation due to standardization of ad effectiveness measurement tools
  • Decline in local customers due to regional economic disparities

Innovations

2022: Subsidiary acquisition of FarEnd Technology

Overview
Made FarEnd Technology, which operates AI and BI businesses, a consolidated subsidiary to strengthen technological capabilities.
Impact
Contributes to business expansion in data analysis and new service development.

2021: Launch of CX enhancement platform 'eZCX'

Overview
Newly released EC-specialized customer experience enhancement platform.
Impact
开拓 new field for strengthening customer touchpoints and supporting sales growth.

2020: Expansion and development of cloud management tools for ad agencies

Overview
Advanced functional enhancements and integration of 'Adrepo', 'Adknowledge', and 'Adhoop'.
Impact
Successfully achieved significant improvement in operational efficiency.

2023: Enhanced AI utilization in marketing effectiveness analysis

Overview
Introduced AI algorithms for ad campaign optimization to advance services.
Impact
Improved analysis accuracy, increasing customer satisfaction.

2022: Complete overhaul of cloud infrastructure

Overview
Migrated system infrastructure to latest cloud environment, improving operational stability and scalability.
Impact
Maintained service uptime of over 99.9%.

2024: SNS marketing support tool development

Overview
Plans to add new features supporting SNS ad effectiveness measurement and optimization.
Impact
Strengthens response to next-generation ad markets.

2021: Major update to EC-CUBE

Overview
Released new version achieving improved usability and enhanced security.
Impact
Contributed to higher user satisfaction and market share.

2023: Privacy Mark certification renewal

Overview
Re-certified personal information protection system compliant with JIS Q 15001.
Impact
Further enhanced customer trust.

Sustainability

  • Thorough information security through acquisition and ongoing operation of Privacy Mark certification
  • Introduced in-house digital workflows to promote paperless operations
  • Promotion of local job creation and respect for diversity
  • Environmental burden reduction through remote work system promotion
  • Participation in local community support activities in Osaka and Tokyo
  • Continuous investment in cyber security enhancement
  • Support for digital transformation through long-term technology investment
  • Enhanced in-house compliance training
  • Improvement of work environment and employee satisfaction initiatives
  • Trust building through strengthened customer information management system
  • Sustainable business expansion through collaboration with subsidiaries
  • Cloud resource optimization aimed at reducing environmental impact