Shanon

Basic Information

Stock Code
3976
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
August 2000
Listing Year
January 2017
Official Website
https://www.shanon.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Shanon is a leading company in the information and communications industry, founded in 2000 with its headquarters in Minato-ku, Tokyo, specializing in providing SaaS cloud solutions for BtoB marketing.

Current Situation

Shanon recorded consolidated sales of approximately 3.26 billion yen for the fiscal year ending October 2024, while posting operating and net losses. Its core business is the development and provision of cloud applications specialized in marketing operations and seminar/event management, and it is listed on the Tokyo Stock Exchange Growth Market. In the intensely competitive information and communications market, it is actively investing in its unique SaaS solutions, strengthening its business with support from its parent company Innovation. It has also obtained international certifications for information security and privacy protection, ensuring high reliability. With multiple bases in Tokyo and 254 employees collaborating, it is expanding its operations. Moving forward, it aims to further enhance cloud services, expand its customer base, achieve stable profitability, and pursue sustainable growth. Key priorities include continuous adoption of the latest technologies and maintaining leadership in the marketing field, with strategic growth plans in place toward 2030.

Trivia

Interesting Facts

  • Providing BtoB marketing software for over 20 years since founding in 2000
  • Pioneer of Japan's first marketing-specialized cloud platform
  • Technological enhancement through capital alliance with Salesforce
  • Obtained ISO 27001 international information security certification in 2007
  • Mid-sized IT company with multiple locations and 254 employees
  • Parent company Innovation operates IT businesses across various fields
  • No. 1 vendor shipment amount in marketing management field in 2013
  • Early development of dedicated app for trade show organizers
  • Digital business card service offered since 2010
  • Industry-leading implementation record in virtual event services
  • Regular product updates for latest technology compatibility
  • High customer satisfaction from event operation efficiency
  • Accelerating new business investments post-parent company acquisition
  • Market transition from Tokyo Mothers to Growth
  • IT venture with headquarters in Hamamatsucho, Minato-ku, Tokyo

Hidden Connections

  • Utilizes know-how from major U.S. SaaS technology through capital alliance with Salesforce
  • Collaborates with parent company Innovation's IT group to expand services
  • Strong ties with sales departments in financial industry due to ISO 27001 and Privacy Mark certifications
  • Headquarters in Minato-ku, Tokyo's IT hub, forming networks with numerous IT companies
  • Building exclusive position in virtual event field
  • Major customers span large manufacturers, government agencies, etc., with cross-industry networks
  • Strengthened corporate governance through establishment of internal audit board
  • High ratio of IT engineers among 254 employees, strong technological prowess

Future Outlook

Growth Drivers

  • Ongoing growth and expansion of cloud SaaS market
  • Increasing BtoB marketing needs domestically and internationally
  • Popularization of virtual and hybrid events
  • Application of AI and machine learning to marketing
  • Capital and technological support from parent company Innovation
  • Demand for high-level information security compliance
  • Increased digital marketing investments by SMEs
  • BtoB focus on customer experience improvement and efficiency
  • Advancement and multifunctionality of cloud services
  • Growth potential in emerging markets including overseas business
  • Progress in event operation efficiency and online transition
  • Value creation through deepened customer data utilization

Strategic Goals

  • Establish top domestic share in cloud marketing platforms
  • Full implementation of AI-driven automation and optimization functions
  • Strengthen overseas business expansion for 20%+ overseas sales ratio
  • Gain leadership in information security products and services
  • Business expansion aiming for annual sales over ¥10 billion
  • Promote sustainability management to reduce environmental impact
  • Organizational strengthening through diversity and inclusion
  • Maintain and improve customer satisfaction above 90%
  • Diversify digital transformation support services
  • Provide advanced data analysis services

Business Segments

Marketing SaaS Provision

Overview
Provides comprehensive marketing management SaaS to BtoB companies, achieving business efficiency.
Competitiveness
Customizable and highly scalable cloud infrastructure
Customers
  • Large Manufacturers
  • Information and Communications Companies
  • Financial Institutions
  • Retailers
  • Medical Institutions
  • Educational Institutions
  • Government Agencies
  • Event Organizers
  • SMEs
  • Specialty Trading Companies
Products
  • Shanon Marketing Platform
  • Shanon Event Platform
  • Shanon Virtual Event
  • AsDigi
  • Smart Seminar

Event Management Support Solutions

Overview
Provides cloud apps that optimize communication between event organizers and exhibitors.
Competitiveness
Specialized feature integration and implementation support system
Customers
  • Trade Show Operators
  • Conference Executive Committees
  • Seminar Organizers
  • In-House Marketing Departments
  • Advertising Agencies
  • Educational Institutions
Products
  • Shanon Event Platform
  • Shanon Virtual Event

Business Card and Sales Support Tools

Overview
Improves sales activity efficiency through business card digitization and seminar management.
Competitiveness
Design emphasizing usability and sales utilization
Customers
  • Sales Departments
  • Marketing Personnel
  • SMEs
  • Venture Companies
  • Sole Proprietors
Products
  • AsDigi
  • Smart Seminar

Cloud Infrastructure and Development Support

Overview
Provides development and operational support for company-specific cloud services.
Competitiveness
Flexible system design and operational support
Customers
  • System Development Companies
  • IT Consulting Firms
  • SaaS Vendors
Products
  • Cloud Infrastructure Services
  • Custom System Development

Overseas Marketing Support

Overview
Supports marketing activities and event management for overseas markets.
Competitiveness
Multilingual support and quick response to local overseas needs
Customers
  • Companies Expanding Overseas
  • Multinational Corporations
  • Export-Related Companies
Products
  • Multilingual Marketing Tools
  • Global Event Platform

Data Analysis and Customer Management

Overview
Supports marketing optimization through customer data utilization.
Competitiveness
Integrated data analysis and visualization technology
Customers
  • Large Company Marketing Departments
  • Advertising Agencies
  • Consulting Firms
Products
  • Customer Database Management System
  • Analysis Reporting Tools

Competitive Advantage

Strengths

  • SaaS technology specialized in BtoB marketing
  • High information security with international certifications
  • Solid listing foundation on Tokyo Stock Exchange Growth Market
  • Diverse cloud application suite
  • Support from parent company Innovation
  • Extensive implementation track record and customer base
  • Segmented business efficiency solutions
  • Ownership of dedicated event management platform
  • Customization capabilities for industries
  • Product development strength through active technology investment
  • Product deployment across multiple fields
  • Strong internal governance
  • Expertise in marketing field
  • Reliability in information management
  • Continuous value provision of cloud services

Competitive Advantages

  • Proprietary marketing efficiency platform
  • Consistent customer management and event support via SaaS
  • Comprehensive customer support and implementation system
  • High market share in domestic BtoB marketing
  • Enhanced reliability through international information security standards
  • Strengthened financial and technological capabilities via parent company collaboration
  • Flexible cloud design adaptable to various industries
  • Support for both online and in-person events
  • Integrated provision with sales efficiency tools
  • One-stop support for marketing activities
  • Highly extensible system architecture
  • Rapid feature improvements and market adaptability
  • Brand strength from domestic track record
  • Implementation of advanced customer analysis functions
  • Robust data protection management system

Threats

  • Intensifying competition in domestic and international SaaS markets
  • Risk of service obsolescence due to technological changes
  • Difficulty responding to diversifying major customer needs
  • IT investment reduction due to economic fluctuations
  • Risk of security incidents
  • Increased operational costs from regulatory tightening
  • Risk of increased dependence on parent company
  • Market fragmentation by new entrants
  • Intensifying price competition in cloud services
  • Customer data leakage risk and loss of trust
  • Strengthened entry into Japan by foreign SaaS companies
  • Intensifying competition for talent acquisition

Innovations

2025: Parent Company Acquisition by Innovation Co., Ltd.

Overview
Innovation acquired majority shares through tender offer, solidifying management foundation.
Impact
Contributes to capital strengthening and management stability

2024: Enhanced Shanon Virtual Event Functions

Overview
Expanded one-stop service for virtual event hosting to improve customer convenience.
Impact
Contributes to customer acquisition and revenue growth

2023: AI Integration into Shanon Marketing Platform

Overview
Implemented AI utilization in customer nurturing measures to support efficient marketing strategy formulation.
Impact
Contributes to improved customer satisfaction and results

2022: ISO 27001 Security Recertification

Overview
Maintained and strengthened international standard information security system.
Impact
Maintains and improves customer trust

2021: Shanon Event Platform Function Overhaul

Overview
Full UI/UX refresh and new feature additions to improve usability and operational efficiency.
Impact
Increased contracts and improved customer evaluations

2020: Smart Seminar Full Migration to Cloud

Overview
Completed migration from legacy ASP to full cloud version for flexible delivery.
Impact
Improved customer satisfaction and reduced operational costs

Sustainability

  • Strengthened information security management for customer data protection
  • Promotion of data center usage to reduce environmental impact
  • CO2 emission reduction through remote work promotion
  • IT education support activities for local communities
  • Energy savings through cloud service efficiency
  • Privacy Mark certification for personal information protection
  • Promotion of employee diversity and work-life balance
  • Formulation of sustainable corporate operation guidelines
  • Resource savings through paperless initiatives
  • Continuous participation in social contribution activities
  • Thorough information security education
  • Provision of security enhancement services to customers