NetStars

Basic Information

Stock Code
5590
Industry
Information and Communications
Category Detail
Consumer & Business Finance
Prefecture
Tokyo
Establishment Year
February 2009
Listing Year
September 2023
Official Website
https://www.netstars.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

NetStars is an innovative payment agency service company in the financial information and communications industry, established in 2009. It integrates diverse domestic and international payment channels and provides high security.

Current Situation

NetStars has been growing rapidly since its Tokyo Stock Exchange listing in 2023, building a stable customer base centered on payment agency services. It primarily provides payment systems to consumers and businesses, processing a variety of payment methods including convenience stores, electronic money, and credit cards. The company utilizes advanced security technologies to ensure the safety and efficiency of payment processing. In recent years, it has focused on collaborations with major companies such as NTT Data and the development of new services, flexibly responding to market needs such as cash flow support for accommodation providers. It also considers sustainability, aiming to enhance social trust through a stable financial transaction environment. Through establishing its position in the emerging market and technological innovation, it plans to expand its business domestically and internationally, targeting top-class status in the domestic payment agency sector by 2030. Performance is steady, and expectations from investors are rising.

Trivia

Interesting Facts

  • Emerging company that quickly transitioned from Tokyo Mothers to Prime Market
  • Can integrate diverse payment methods on a single platform
  • President Li Gang attracts attention as a Chinese-origin entrepreneur
  • Cash flow support service for accommodation industry is an industry first
  • Offers simple payment brands considerate of the elderly
  • Early adoption of AI-based fraud detection technology
  • Actively promoting overseas expansion beyond Japan
  • Conducts unique campaigns to promote smartphone payment adoption
  • Industry-leading API extensibility
  • Diverse support systems aimed at reducing merchant operational burdens

Hidden Connections

  • Business partnership with NTT Data has strengthened large-scale infrastructure capabilities
  • Conducted numerous technology exchanges with Chinese mobile payment platforms
  • Provided payment services for advertisements using Chinese influencers in major Japanese department stores
  • Built strong ties with local financial institutions as an Osaka-based venture company
  • Industry-external experts participate in merchant training to deploy unique know-how
  • Exploring collaboration with local currency services to contribute to regional economic revitalization
  • As a member of the International Funds Settlement Association, quickly catches up on regulatory trends
  • High ratio of female engineers internally, serving as a model for diversity promotion

Future Outlook

Growth Drivers

  • Expansion and diversification of cashless payments
  • Demand for digitalization promotion among SMEs
  • Increasing payment needs in accommodation and dining industries
  • Advances in AI and machine learning-based fraud detection technology
  • Continued growth in smartphone and mobile payment users
  • Demand for multi-currency payments due to rising international transactions
  • Promotion of sustainable payments
  • Strengthening strategic partnerships with major companies
  • New market development through API service diversification
  • Growth in the elderly-targeted payment service market
  • Sophistication of payment infrastructure via IoT integration
  • Adaptation to fintech regulatory easing trends

Strategic Goals

  • Achieve top domestic share in payment agency services
  • Reach annual sales exceeding 10 billion yen
  • Full-scale rollout of international payment services
  • Advanced AI utilization for fraud detection
  • Sustainable brand products ratio over 50%
  • Flexible platform対応 to diverse customer needs
  • Complete company-wide digital transformation
  • All-around strengthening of merchant support systems
  • Establishment of organizational culture emphasizing diversity and inclusion
  • Promotion of financial inclusion projects in collaboration with local communities

Business Segments

Payment System Development

Overview
Provides customizable payment system development for various industries.
Competitiveness
Advanced customizability and security management technology
Customers
  • Financial institutions
  • E-commerce operators
  • Retail chains
  • Travel agencies
  • Logistics companies
  • Accommodation facilities
  • Restaurants
  • Educational institutions
  • Local governments
Products
  • Online payment platform
  • API integration services
  • Payment terminal software
  • Fraud detection system
  • Payment data analysis tools

Payment Agency Services

Overview
Integrates multiple payment channels to provide smooth payment processing services.
Competitiveness
Rapid and flexible payment infrastructure building capabilities
Customers
  • Online shops
  • Mobile apps
  • Department stores
  • Convenience stores
  • General businesses
  • Marketing companies
Products
  • Convenience store payment processing
  • Electronic money payments
  • Credit card payments
  • Bank payment integration
  • Billing and collection management

Remittance Services

Overview
Provides safe and fast remittance services, with global expansion in view.
Competitiveness
High security and multi-country compatibility
Customers
  • Individual customers
  • Inter-company remittances
  • International remittance users
  • Businesses
  • Marketplaces
Products
  • Person-to-person remittance system
  • Corporate remittance services
  • International remittance platform

Payment-Related Consulting

Overview
Provides consulting aimed at optimizing payment environments and reducing risks.
Competitiveness
Team of experts proficient in finance and IT
Customers
  • New businesses
  • Financial institutions
  • IT companies
  • Retailers
  • Startups
Products
  • Payment strategy planning
  • System implementation support
  • Risk management
  • Regulatory compliance support

Payment Security Services

Overview
Advanced security support to minimize risks associated with payments.
Competitiveness
Defense system construction using the latest technologies
Customers
  • Financial institutions
  • E-commerce operators
  • Retailers
  • Payment providers
Products
  • Fraud detection system
  • Authentication enhancement services
  • Security audits
  • Vulnerability assessments

Fund Management Services

Overview
Provides a variety of financial services to improve business fund efficiency.
Competitiveness
Flexible service design and user-friendly tools
Customers
  • Small and medium enterprises
  • Venture companies
  • Freelancers
  • Sole proprietors
Products
  • Billing and receipt management
  • Cash flow improvement support
  • Cash flow analysis tools

International Payment Services

Overview
Payment services that resolve challenges in international transactions with multi-language and multi-currency support.
Competitiveness
Rapid and secure international payment network
Customers
  • Import/export companies
  • Overseas trading firms
  • Multinational corporations
  • Travel agencies
Products
  • Multi-currency payment platform
  • Exchange risk management
  • International remittance services

Data Analysis and Reporting

Overview
Supports customer understanding and performance improvement through advanced analysis of payment data.
Competitiveness
Utilization of big data analysis technology
Customers
  • E-commerce operators
  • Financial institutions
  • Advertising agencies
  • Marketing companies
  • Retail chains
Products
  • Customer behavior analysis tools
  • Payment trend reports
  • Fraud detection analysis

API Integration Services

Overview
Provides API services that connect smoothly with a wide range of systems.
Competitiveness
High scalability and stable operation
Customers
  • IT companies
  • App developers
  • Financial service providers
  • Venture companies
Products
  • Payment API provision
  • System integration support
  • Developer support programs

Training and Education Services

Overview
Provides various training programs to improve customer satisfaction.
Competitiveness
Practical instruction by specialized instructors
Customers
  • In-house training staff
  • Financial institutions
  • Payment agency users
  • Merchant stores
Products
  • Payment system operation training
  • Security education
  • Customer service training

Payment-Related Hardware Sales

Overview
Expands sales and maintenance services for various devices supporting payment environments.
Competitiveness
Stable supply of high-quality devices
Customers
  • Retail stores
  • Restaurants
  • Service industries
  • Accommodation facilities
Products
  • POS terminals
  • IC card readers
  • Barcode scanners
  • Mobile payment terminals

Merchant Acquisition Support

Overview
Comprehensive support for expanding and retaining merchants.
Competitiveness
Flexible response tailored to market needs
Customers
  • Small and medium enterprises
  • Franchise chains
  • New stores
Products
  • Merchant acquisition strategy consulting
  • Contract management
  • Promotion support

Competitive Advantage

Strengths

  • Ability to integrate diverse payment channels
  • High-security and reliable technology foundation
  • Abundant industry collaboration track record
  • Customizable service provision
  • Rapid payment processing capabilities
  • 対応力 to a wide customer base
  • Advanced payment platform developed in-house
  • Strong research and development structure
  • Flexible system integration functions
  • Efficient operational support system
  • Preparation for international expansion with multi-language and multi-currency support
  • Promotion of regulatory compliance in the financial industry
  • Service model resilient to economic fluctuations
  • Proactive stance on new investments
  • First-mover advantage in rapidly growing markets

Competitive Advantages

  • Unified management system for multiple payment channels including convenience store payments
  • Achieves both accelerated payment processing and high safety standards
  • Strong business partnerships with major companies
  • Broad market coverage utilizing diverse payment service brands
  • Minimizes risks with advanced fraud detection systems
  • Improved customer satisfaction through robust customer support
  • High extensibility via API integration services
  • Multi-currency compatible system accompanying international payment introduction
  • Covers multiple markets through diversified remittance services
  • Provision of value-added services such as cash flow support
  • Maintains service quality with flexible training and education systems
  • Introduction of automation tools for operational efficiency
  • Development of regionally focused sales channels
  • Corporate culture that actively incorporates technological innovations
  • Plans for future digital transformation investments

Threats

  • Risks from changes in financial industry regulations
  • Security threats from cyber attacks
  • Loss of market share due to competitors' technological innovations
  • Rapid market fluctuations in cashless payments
  • Delays in対応 to diversifying consumer payment methods
  • Political and economic risks in overseas markets
  • Increased costs for international remittances due to exchange rate fluctuations
  • Intensified competition from new entrants
  • Business downturns or withdrawals of major clients
  • System failure risks from increased technology dependency
  • Legal issues related to data privacy
  • Potential decline in user trust in payment services

Innovations

2023: Launch of cash flow support payment service for accommodation providers

Overview
Launched payment and cash flow support service for accommodation providers in partnership with NTT Data.
Impact
Contributes to improving cash flow in the accommodation industry

2023: Release of next-generation payment API platform

Overview
Developed an API platform enabling faster payment processing and diverse integrations.
Impact
Accelerates developer convenience and new customer acquisition

2024: Introduction of AI fraud detection system

Overview
Developed and began operating an AI-based payment fraud detection system.
Impact
Significantly reduces fraudulent transactions and enhances reliability

2022: Expansion of multi-currency international payment services

Overview
Greatly improved payment convenience for overseas transactions with multi-currency support.
Impact
Enhances competitiveness in global markets

2023: Overhaul of mobile payment app

Overview
Completely renewed smartphone payment app to improve usability.
Impact
Successfully increased usage rate among individual customers

2021: Enhancement of payment data analysis tools

Overview
Developed analysis tools for in-depth insight into customer payment behaviors.
Impact
Contributes to improved marketing efficiency

2023: Initiation of sustainable payment infrastructure construction plan

Overview
Began designing payment networks aimed at reducing environmental impact.
Impact
Establishes foundation for sustainability improvements

2024: Strengthened IoT integration for payment terminals

Overview
Advanced IoT compatibility for POS terminals to improve operational efficiency.
Impact
Reduces operational costs for merchants

2022: Launch of enhanced security audit services

Overview
Began advanced security audit services for payment providers.
Impact
Enhances payment environment safety and gains customer trust

2024: Advanced merchant management system

Overview
Developed a system for integrated management from merchant acquisition to operations.
Impact
Significantly improves sales efficiency

Sustainability

  • Promotion of paperless payment operations
  • Introduction of energy-efficient facilities
  • CO2 reduction through encouraging employee remote work
  • Expansion of environmentally considerate payment brand 'EcoPay'
  • Enhancement of social trust through safe financial transactions
  • Participation in local IT education support activities
  • Organizational revitalization through diversity promotion
  • Support programs to bridge the digital divide
  • Development of simple payment services for the elderly
  • Sustainable supply chain management