INCLUSIVE

Basic Information

Stock Code
7078
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
April 2007
Listing Year
December 2019
Official Website
https://www.inclusive.co.jp
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, CARTA HOLDINGS, ORO, UserLocal, ZUU, Giftee, Speee, AnyMind Group, Geniie, Fureas, Brand T, MaCbee Planet, Uriba Netto Koukoku-sha Group

Overview

INCLUSIVE is a company established in 2007 specializing in advertising and online marketing support, with strengths in the digital domain and providing production support for diverse media.

Current Situation

INCLUSIVE has established a stable revenue base primarily through site production support for publishers and media companies. Estimated sales for fiscal 2023 are around 6 billion yen, growing with increasing demand for online advertising and content production. Its core online marketing support includes search engine marketing and SNS-based ad operations, with high customer satisfaction as a key strength. Amid intensifying competition, it advances user data analysis and ad tech for greater efficiency. While sustainability involvement is limited, it provides services mindful of reducing the environmental impact of digital advertising. Medium- to long-term goals include platform development and AI-driven efficiency improvements, aiming to establish itself as a high-profit player in digital marketing by 2030. Recently, focus has been on video ads and influencer collaboration services to meet diversifying ad needs.

Trivia

Interesting Facts

  • Rare company specializing in digitalization support for publishers.
  • Over 20 years of experience in online advertising.
  • Possesses proprietary SEO optimization techniques adopted by numerous media.
  • Has a dedicated SNS marketing specialist team.
  • Highly regarded for technical and creative strengths despite small size.
  • Owns in-house video production studio.
  • Rapid growth since TSE Mothers listing.
  • Focuses on ad tech with proprietary developed tools.
  • Major clients include large publishers and corporate media.
  • Specialized in digital advertising since founding.
  • Unique company culture emphasizing creativity.
  • Many employees hold qualifications in advertising or IT fields.
  • Service model integrating site construction and ad operations.
  • Grew by riding digital ad market expansion even during pandemic.
  • Active in industry information sharing and tech presentations.

Hidden Connections

  • Involved with multiple competitors' advertisers, promoting industry collaboration and competition.
  • Collaborating with major publisher clients to create new digital media.
  • Proprietary collaborations with major platforms for ad delivery data utilization.
  • Distinctive partnerships with influencer agencies in SNS marketing.
  • Background of multiple former ad agency personnel in management.
  • Develops and sells ad delivery optimization systems with affiliates.
  • Strategic alliance with agency strong in certain regional ad delivery.
  • Past partnerships with non-ad IT firms for digital transformation support.

Future Outlook

Growth Drivers

  • Ongoing expansion of digital ad market driving demand
  • Acceleration of digitalization among publishers and media
  • Expanding ad applications of AI and machine learning
  • Growth trends in SNS and video ads
  • Increasing sophistication of ad performance analysis needs
  • Shift to personalized advertising
  • Rising demand for SME digitalization support
  • Enhanced service value through data integration platform improvements
  • Increased digital marketing demand from remote work normalization
  • Entry into new markets (influencers, live commerce, etc.)

Strategic Goals

  • Enter domestic top 5 in digital marketing
  • Complete AI-utilizing ad optimization platform
  • Achieve sales exceeding ¥10 billion
  • Company-wide implementation of sustainability measures
  • Establish setup fully accommodating diversifying media production needs
  • Build and utilize proprietary ad delivery database
  • Enhance employee expertise and advanced talent development
  • Aggressive promotion of community and industry-academia ties
  • New customer acquisition through channel expansion
  • Selective overseas entry to broaden revenue base

Business Segments

Digital Advertising Agency Services

Overview
Comprehensive ad agency services aimed at maximizing marketing effectiveness.
Competitiveness
Advanced technology and data analysis capabilities
Customers
  • Publishers
  • Web Media Operators
  • Ad Agencies
  • Large Corporate Marketing Departments
  • SME Owners
Products
  • SEO Consulting
  • Listing Ad Operations
  • SNS Ad Planning and Operations
  • Ad Tech Optimization
  • Ad Performance Analysis

Media Site and Content Production

Overview
Content production and site construction services for diverse platforms.
Competitiveness
Editing skills and creative capabilities
Customers
  • Publishers
  • Media Companies
  • Advertisers
  • Video Production Companies
  • Marketing Companies
Products
  • Website Production
  • Video/CM Production
  • Brand Content Planning
  • Digital Editing Support

Custom System Development

Overview
Operational support through efficient web systems and ASP provision.
Competitiveness
High technical expertise and flexible development structure
Customers
  • Online Media Companies
  • IT Vendors
  • Ad Platform Operators
  • ASP Service Users
Products
  • Website System Development
  • ASP Services
  • Network Management
  • Data Analysis Systems

Ad Tech R&D

Overview
Supports ad effectiveness improvement through cutting-edge ad tech development.
Competitiveness
Proprietary algorithms and AI utilization
Customers
  • Advertisers
  • Ad Agencies
  • Data Companies
  • Marketing Firms
Products
  • Ad Delivery Optimization Tools
  • Data Analysis Services
  • Automation Systems

Digital Marketing Consulting

Overview
Provides marketing strategy development tailored to diverse clients.
Competitiveness
Extensive industry knowledge and track record
Customers
  • Listed Company Marketing Departments
  • SMEs
  • Corporate Clients
Products
  • Market Analysis
  • Strategy Planning
  • Operations Support

Competitive Advantage

Strengths

  • Strong expertise in digital media
  • Advanced ad tech utilization capabilities
  • Meticulous customer service
  • Diverse media production track record
  • Solid financial foundation
  • Rapid technology adoption structure
  • Broad industry network
  • Advanced integration of SEO and SNS marketing
  • Extensive ad performance analysis know-how
  • Experienced personnel composition
  • Flexible customization proposal capabilities
  • Robust security measures
  • Rich system development track record
  • Ongoing technology R&D
  • Regionally focused service rollout

Competitive Advantages

  • High market recognition in specialized online marketing support
  • Ad efficiency maximization technology based on ad tech
  • Specialized production know-how for publishers and media
  • One-stop service from production to operations
  • Rapid and flexible responses to diverse customer needs
  • Precise targeting via proprietary DMP (data management platform)
  • Customer loyalty enhancement through custom solutions
  • Advanced services in SNS and video marketing
  • Continuous customer acquisition based on track record
  • High production quality leveraging cutting-edge tech
  • Flexible service design accommodating diverse industries
  • High overall strength through internal and external collaboration
  • Superior operations improvement and data-driven decision-making
  • Comprehensive performance measurement and reporting
  • Privacy-conscious ad operations

Threats

  • Intensifying competition with major ad agencies
  • Need to adapt to rapid IT technology changes
  • Impact of strengthened privacy regulations
  • Structural changes in media market
  • Increasing cost competition pressure from customers
  • Fierce talent acquisition competition
  • Rise of new entrants
  • Growing ad fraud and illicit risks
  • Ad budget constraints due to economic fluctuations
  • Impact of algorithm updates
  • Ad effectiveness fluctuations from digital divide
  • Entry of global competitors

Innovations

2023: Introduction of AI-Based Ad Optimization Tool

Overview
Launched AI tool to maximize ad delivery performance.
Impact
Ad effectiveness improved by average 12%

2022: Expansion of Video Ad Production Services

Overview
Strengthened video content production setup to accelerate youth-targeted ads.
Impact
Video ad projects up 20% YoY

2021: Enhanced SNS Marketing Platform Integration

Overview
Expanded services integrated with major SNS platforms.
Impact
Improved ad delivery speed and accuracy

2024: Improved Ad Performance Measurement Accuracy via Data Analysis AI

Overview
Introduced AI analysis for visualizing ad results and proposing improvements.
Impact
Customer satisfaction up 15%

2023: Launch of Influencer Collaboration Program

Overview
Expanded tie-ups with influential influencers.
Impact
Expanded reach to younger demographics

Sustainability

  • Promoting paper resource reduction through digital media usage
  • Utilizing energy-efficient cloud services
  • CO2 reduction via employee telework promotion
  • Establishment of paperless ad production and delivery processes
  • Enhanced environmental considerations in supply chain