NetYear Group

Basic Information

Stock Code
3622
Industry
Information and Communications
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
July 1999
Listing Year
March 2008
Official Website
https://www.netyear.net/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, Sailor Advertising, ASJ, CARTA HOLDINGS, Collabos, SCAT, ORO, UserLocal, Creema, Cluster Technology, Giftie, Speee, AnyMind Group, Genie, Trace on Product, EM Net Japan, Branding Technology, Macbee Planet, Micreed, Ureru Net Advertising Agency Group

Overview

NetYear Group is a leading information and communications company founded in 1999 and headquartered in Chuo-ku, Tokyo, specializing primarily in digital marketing and digital content development.

Current Situation

NetYear Group recorded standalone sales of approximately 3.6 billion yen and net assets of approximately 2.7 billion yen for the fiscal year ended March 2024, maintaining a stable financial base. Through digital marketing consulting and system development, it contributes to corporate management innovation and customer engagement enhancement. As an equity-method affiliate of NTT Data, it maintains strong capital relationships and collaborates on customer bases and technology development. It has obtained Eco-Action 21 certification from the Ministry of the Environment and focuses on reducing environmental impact. While actively promoting new business development, a large portion of its revenue depends on web marketing support. It is advancing business diversification while differentiating itself in the increasingly competitive advertising and IT markets. Looking ahead, it aims for sustainable growth by addressing the deepening of digital technologies and diversifying customer needs.

Trivia

Interesting Facts

  • The only digital marketing company that is an equity-method affiliate of NTT Data.
  • One of the first IT companies to quickly obtain Eco-Action 21 certification from the Ministry of the Environment.
  • Company name Netyear originates from U.S. Netyear Group, Inc., inheriting IT business history from the 1980s.
  • Previously owned a related subsidiary involved in SNS strategy debates between LINE and mixi.
  • Operates and integrates multiple subsidiaries specialized in website production.
  • Founder Fujiyo Ishikuro is a pioneering female figure in the IT industry.
  • Headquarters located in the upscale Ginza area of Chuo-ku, Tokyo.
  • SIPS, at the core of its business, plays a key role in corporate e-business strategies.
  • Exploring collaborations with large groups other than NTT Data in digital marketing.
  • Mid-sized company with about 190 employees featuring a flat organizational culture.

Hidden Connections

  • Expanding business with capital support from NTT Data while considering collaborations with other major IT firms.
  • Advancing industry reorganization and focus through past subsidiary stock sales.
  • Eco-Action 21 certification has earned high praise as advanced environmental consideration among IT companies.
  • Originally spun off from U.S. Netyear Group, Inc. at founding and became independent.
  • Pursuing new areas beyond online ads through technical partnerships and field fusions with competitors.
  • Series of SNS marketing controversies involving former subsidiary Tribal Media House drew industry attention.
  • Office relocation history to Akasaka in Minato-ku, Tokyo, and Higashi-Ginza, with strong central Tokyo presence.
  • Optimizing group resources through multiple subsidiary mergers and absorptions.

Future Outlook

Growth Drivers

  • Ongoing expansion of digital marketing demand
  • Customer base expansion through strengthened collaboration with NTT Data Group
  • Advanced utilization of AI and big data analysis technologies
  • Deepening of SNS utilization marketing areas
  • New customer acquisition through environmentally conscious corporate image
  • Increasing corporate IT investments due to DX promotion
  • Sales expansion to diverse industries and new business creation
  • Efficiency improvements through remote work environment setup
  • Expanding service demand among SMEs domestically and internationally
  • Diversification of ad platforms through new media utilization
  • Secure service provision in response to industry regulatory strengthening
  • Maintaining technological competitiveness through talent development

Strategic Goals

  • Double sales of digital marketing services
  • In-house development of new services using AI technology
  • Achieve corporate operations with significant environmental impact reduction
  • Nationwide expansion of corporate consulting business
  • Systematic promotion of sustainable social contribution activities
  • Become core digital transformation company within NTT Group
  • Strengthen talent diversity and achieve 40% female managers
  • New market development utilizing IoT and 5G
  • Expansion of cloud service provision scope
  • Gradual overseas market entry and expansion

Business Segments

Digital Marketing Consulting

Overview
Provides planning and execution support for digital marketing strategies to companies across a wide range of industries.
Competitiveness
Strong collaboration system with NTT Data Group
Customers
  • Large manufacturers
  • Retail chains
  • Financial institutions
  • Telecommunications carriers
  • IT companies
  • Educational institutions
  • Medical corporations
  • Advertising agencies
  • Local governments
  • Service industries
Products
  • Market research reports
  • User behavior analysis
  • Digital strategy planning
  • Brand communication design
  • Competitive analysis
  • SEO/SEM strategies
  • SNS utilization plans
  • Web access analysis
  • UX/UI design proposals
  • Ad effectiveness measurement

Digital Content Production

Overview
Produces attractive digital content tailored to customer needs, contributing to brand value enhancement.
Competitiveness
High-quality production through fusion of creative power and technology
Customers
  • Major advertising agencies
  • Corporate PR departments
  • Event planning companies
  • E-commerce operators
  • Educational institutions
  • Media companies
  • Specialty store chains
  • Local governments
  • Restaurant chains
  • Product manufacturers
Products
  • Web video content
  • Banner ads
  • Interactive ads
  • Video planning and filming
  • Graphic design
  • Event promotional videos
  • SNS content
  • E-learning materials
  • Digital brochures
  • Brand PR videos

System Development and Operation Support

Overview
Provides total support for system development and operations tailored to diverse IT needs of customers.
Competitiveness
Advanced technical capabilities and support from NTT Data Group
Customers
  • IT companies
  • Telecom carriers
  • Financial service companies
  • Manufacturers
  • Distribution and retail
  • Government and local governments
  • Educational institutions
  • Medical institutions
  • EC operators
  • Advertising agencies
Products
  • Custom CMS
  • Customer management systems
  • Web app development
  • Marketing automation
  • Data analysis tools
  • API development
  • Cloud system construction
  • Website maintenance and operation
  • Security measures
  • Mobile-compatible systems

New Business Development Support

Overview
Consulting services supporting from new business launch to growth.
Competitiveness
Extensive industry experience and collaboration with NTT Data Group
Customers
  • Startups
  • New business divisions of major companies
  • Venture capital
  • Research institutions
  • Incubation facilities
  • Public interest corporations
  • IT companies
  • Regional economic organizations
  • SMEs
  • Educational institutions
Products
  • Market research and analysis
  • Business model construction support
  • Prototype development
  • Business strategy consulting
  • Fundraising support
  • Partnership building
  • User testing support
  • Brand strategy design
  • Marketing strategies
  • Business evaluation and improvement proposals

IT Infrastructure Construction Support

Overview
Services supporting the design and construction of safe and efficient IT infrastructure environments.
Competitiveness
Utilization of NTT Data's advanced technical resources
Customers
  • Mid-sized companies
  • School corporations
  • Manufacturers
  • Distribution
  • Public institutions
  • Medical institutions
  • Service industries
  • Financial institutions
  • Advertising agencies
  • Startups
Products
  • Cloud introduction support
  • Network construction
  • Server construction and management
  • Database management
  • System monitoring services
  • Backup solutions
  • Security construction
  • Hybrid cloud
  • VDI introduction
  • Operation automation

Marketing Tool Provision

Overview
Provides various tools to streamline clients' marketing activities.
Competitiveness
Customizability to meet diverse corporate needs
Customers
  • Advertising agencies
  • Retail
  • Manufacturing
  • IT companies
  • Service industries
  • Event companies
  • Financial institutions
  • Educational institutions
  • Logistics
  • Medical corporations
Products
  • SEO tools
  • Access analysis tools
  • Ad effectiveness measurement tools
  • SNS management tools
  • Email marketing
  • Chatbots
  • CRM system integration
  • Listing ad management
  • Content management tools
  • Campaign management

Education and Training Services

Overview
Provides specialized IT and marketing training for companies and educational institutions.
Competitiveness
Curriculum aligned with practical work and proven track record
Customers
  • Corporate human resource development departments
  • Universities
  • Vocational schools
  • IT companies
  • Local governments
  • Manufacturers
  • Service industries
  • Medical corporations
  • Advertising agencies
  • Financial institutions
Products
  • Digital marketing training
  • IT skills courses
  • Project management training
  • Customer experience training
  • Creative thinking training
  • Leadership training
  • Web analysis training
  • SNS utilization training
  • Data analysis training
  • Business communication training

Digital Advertising Production Support

Overview
Plans and produces effective digital ads to support brand promotion.
Competitiveness
Fusion of high production capabilities and marketing expertise
Customers
  • Advertising agencies
  • Manufacturers
  • Retail
  • Service industries
  • Entertainment companies
  • Local governments
  • IT companies
  • Event organizers
  • Restaurant chains
  • Financial institutions
Products
  • Ad banner production
  • Video ad production
  • Landing page production
  • Campaign digital materials
  • SNS ad creatives
  • Display ad production
  • Email magazine design
  • Content marketing materials
  • Influencer materials
  • Brand visual production

Website Maintenance and Operation

Overview
Supports stable operation and continuous improvement of customers' websites.
Competitiveness
Rapid response capabilities and technical reliability
Customers
  • Major companies
  • SMEs
  • EC operators
  • Local governments
  • Non-profits
  • Educational institutions
  • Manufacturers
  • Service industries
  • Medical institutions
  • Advertising agencies
Products
  • Site content updates
  • Server management and monitoring
  • Security enhancement
  • Access analysis reports
  • Troubleshooting support
  • SEO maintenance
  • Usability improvements
  • System updates
  • Backup management
  • Performance optimization

Cloud Service Introduction Support

Overview
Provides consistent support from cloud utilization initiation to operations.
Competitiveness
Extensive technical knowledge and NTT Group support
Customers
  • Mid-sized companies
  • Startups
  • IT companies
  • Educational institutions
  • Manufacturers
  • Medical corporations
  • Financial institutions
  • Local governments
  • Service industries
  • Advertising agencies
Products
  • Cloud environment construction
  • Cloud security design
  • System migration support
  • Operation automation support
  • Cloud monitoring services
  • Performance optimization
  • Cost optimization proposals
  • Disaster recovery design
  • Backup construction
  • Access management

Customer Experience Design (CX Design)

Overview
Comprehensive support for surveys and design to improve corporate customer experiences.
Competitiveness
Optimization through fusion of marketing and IT technologies
Customers
  • Large manufacturers
  • Financial institutions
  • Retail
  • Telecommunications carriers
  • Service industries
  • Local governments
  • Medical corporations
  • Educational institutions
  • Advertising agencies
  • IT companies
Products
  • User research
  • Persona design
  • UX improvement proposals
  • Service design
  • Customer journey mapping
  • Digital touchpoint optimization
  • Omni-channel design
  • Customer satisfaction improvement measures
  • Service continuous improvement
  • Results measurement analysis

Social Media Utilization Support

Overview
Provides marketing support utilizing various social media.
Competitiveness
Extensive track record and ability to respond to latest SNS trends
Customers
  • Retail
  • Restaurants
  • IT companies
  • Entertainment
  • Educational institutions
  • Local governments
  • Brand manufacturers
  • Advertising agencies
  • Manufacturers
  • Service industries
Products
  • SNS operation outsourcing
  • SNS campaign planning
  • Content creation
  • Influencer collaboration
  • Effectiveness measurement and analysis
  • Crisis management support
  • Customer response support
  • SNS ad operations
  • Report creation
  • Community management

Competitive Advantage

Strengths

  • Strong capital and business collaboration with NTT Data
  • High expertise in digital marketing
  • Extensive track record supporting major companies
  • Eco-Action 21 certification from the Ministry of the Environment
  • Flexible response to new business development
  • Coverage of wide service areas
  • Advanced web system development capabilities
  • Solid financial base and stable revenue
  • Fusion of creative and IT technologies
  • Experienced management team

Competitive Advantages

  • Utilization of NTT Data Group's powerful network and resources
  • Provision of unique marketing platform centered on SIPS
  • One-stop service from digital content production to system construction
  • High repeat rate due to high customer satisfaction and reliability
  • Advanced SDGs compliance through environmental certification
  • Customized proposals leveraging extensive industry knowledge
  • Superior SNS marketing and web analysis technologies over competitors
  • Customer base expansion through balance of local focus and major collaborations
  • Rapid service delivery and agile responsiveness
  • Advanced response to customer challenges with total solutions

Threats

  • Intensifying competition due to rapid digital shift in advertising market
  • Risk of direct entry by major IT companies
  • Possibility of marketing budget cuts by client companies
  • Increasing response costs due to rapid technological evolution
  • Business risks from personal information protection regulations and legal amendments
  • Intensifying talent acquisition competition and rising personnel costs
  • Risk fluctuations due to dependence on SNS platforms
  • Currency fluctuation impacts (in case of overseas expansion)
  • Increasing cyber security risks
  • Decline in client demand due to economic uncertainty

Innovations

2024: Development of AI-Powered Marketing Automation Tool

Overview
Announced a tool that automates digital marketing campaign management using proprietary AI technology.
Impact
Achieves reduction in customer workload and improved targeting accuracy.

2023: Enhanced SNS Analysis Platform

Overview
Advanced SNS data analysis capabilities to enable real-time trend change把握.
Impact
Supports rapid marketing strategy shifts for clients.

2022: Eco-Action 21 Certification Renewal and Strengthened Environmental Measures

Overview
Strengthened measures to reduce environmental impact and renewed certification.
Impact
Enhances corporate environmental responsibility and customer trust.

2021: Introduction of Cloud-Based Marketing Analysis System

Overview
Introduced cloud system capable of large-scale data processing to improve service quality.
Impact
Significantly improved processing speed and stability.

Sustainability

  • Acquisition and maintenance of Ministry of the Environment's Eco-Action 21 certification
  • Promotion of office energy-saving measures
  • Resource reduction through paperless operations
  • Implementation of employee environmental awareness programs
  • Promotion of sustainable supply chain procurement
  • Promotion of travel reduction through web conferencing
  • Promotion of disabled employment and diversity